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SAQs: SHOULD ASK questions

We are used to seeing FAQs, Frequently Asked Questions, on websites. Last week I heard about an interesting variation: SAQs, SHOULD ASK questions.

FAQs are the questions asked over and over again by customers. But are these the questions customers SHOULD be asking?  Typically, FAQs deal with the basic, practical information customers might need, but what they DON’T do is trigger a higher level dialogue with you about the added value your product or service provides them.

So, unlike an FAQ, an SAQ is a question you WANTyour potential customer to be asking, but they might not know they need to be asking.

In the area of business change, one of these Should Ask questions might be:

  • Is my project too complex for our people to cope with the changes?

Another might be:

  • Is there sufficient commitment to making the change on the part of the people involved?

Both key to the success of your project, I’m sure you’ll agree. But the reason you haven’t asked them, is that you probably didn’t know that there are useful answers available.

We can offer an approach which provides quantified, practical answers to these questions – questions you should be asking before investing in a project.

  • Is my project too complex for our people to cope with the changes? This means measuring the complexity of the project and the capability of your organization to handle the changes. Once these are known, a gap analysis will answer the question.
  • Is there sufficient commitment to making the change on the part of the people affected by the project? This requires three measured inputs:

a)    the amount and effectiveness of preparatory consultation and engagement

b)    a measure of the level of trust between people in your organisation

c)    the degree to which local managers are accountable for the improvement expected as a result of the project.

Combined, these will tell you whether your project will be pulled through or hindered by your people.

To arrive at objective and useful answers to all these questions, we use our Change Readiness Assessment tool. Based on Peter Duschinsky’s Change Equation methodology, published in 2009, this tool is used to measure the complexity of a project, and identify and quantify the cultural and process barriers to change in your organization.

It only takes a couple of days to carry out this assessment.

Can you really afford to invest in change without knowing the answers to these Should Ask Questions?

Contact us!

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November 10, 2012 - Posted by | business change management, change capability, complexity, mergers and acquisitions, Project Readiness Healthcheck | , , , , , ,

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