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Peter Duschinsky, Imaginist – he can help you ensure a successful change project outcome

I have been a management consultant focusing on best practice for more years than I care to think about, and for the past 8 of these, I have operated as the Imaginist – someone who can analyse, think logically and laterally, diagnose underlying causes of problems and facilitate change.

There are 3 stages to this:
1. Imagine it
2. Structure it
3. Make it happen.

The first stage is about understanding what is going on and uncovering the risks and barriers to change. Too often, change projects are planned and implemented with little real insight into the organisation’s underlying culture and process capability weaknesses. These will slow down or even stop a project delivering the desired benefits.

– Does your organisation suffer from internal politics, silo working and distrust across departments?
– Do people like to ‘do their own thing’ and find work-arounds whenever they can?
– Are you overloaded with initiatives?

The more ambitious the project, the more people are affected, the more these weaknesses will block buy-in, undermine take-up and sabotage compliance to new ways of working.

It’s not sufficient that you recognise these barriers – you have to be able to convince the Board, project sponsors, budget-holders etc of the time and resources that need to be allocated to deal with them.

An Imaginist works by talking to stakeholders, developing an understanding of the underlying culture and process capability issues and putting this into a structured diagnostic framework which enables him to quantify their impact on the ROI of the project. Spreadsheets – that’s the language a senior manager understands!

So at the second stage, ‘Structure it’, the emphasis is on developing the route-map and action plan that the project team need to tackle the risks and barriers and to ensure the project goes smoothly and to plan.

Then, ‘Make it happen’ is a matter of supporting the in-house team with the skills and tools they need. Because the first two stages have identified exactly where the barriers to change lie,
it won’t cost a fortune to apply these precisely where they are needed to achieve a successful outcome.

The Imaginist can help you ensure a successful project outcome.

For more details, contact Peter Duschinsky on
or visit his website:


September 8, 2010 - Posted by | business change management, project and programme management | , , , , , , ,

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